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Knowing which product or service you provide should could be seen as second nature, but if it truly was so easy, you wouldn’t be here perusing this right now because I wouldn’t experienced to write it from the get go.
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Taking the athletic shoe analogy a little bit farther, ask yourself a couple of questions to narrow the target market:
o Are your trainers edgy enough to appeal to the teentween market?
o Are they too edgy to please the senior market?
o Are they cool enough in the college crowd?
o Can be they affordable enough that will cry out to city hipsters?
o Are these people sensible enough for trendy women?
o Are they will rugged enough for doing work men?
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It’s all bull’s perspective; all the time. Today finally picture the genre your products or services is in and develop a “preview” that’s appropriate for fans of your genre. And remember, it’s not about recreating the blockbuster formula that works for each movie, every time. It’s about targeting YOUR audience together with message touting YOUR solution.
Don’t forget our audience of merely one. When you can ignore all of those other sub-markets for athletic boots or shoes and visually pinpoint ones own genre – weekend hikers – you will find picture your audience of merely one; that single weekend hiker.
Now real communication sometimes happen – and prospects may be customers. You’ve found your bull’s eye and you’re wanting to take aim at the item.
TRY THIS…
Imagine your services is the focus to a new movie. Instead of an commercial, make a video trailer. How will you find the audience excited enough to send back and see it?
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