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How's that list coming along? You wll recall in the first part of this series I covered getting a list together of ideas for your site or blog niche. Hopefully you have a good sized list of general categories. The next steps involve narrowing the keywords and then doing some supply and demand research.


There are many keyword tools out there. I like to use Overture's because it's free and easy. Keep in mind that the numbers from Overture are usually inflated ? sometimes a little sometimes a lot. They fudge the numbers by counting like queries ? fly and flies or affiliate and affiliates get counted as the same query. Remember ? they make more money convincing their prospective advertisers that a search term is popular.


So plug in one of the general search terms from your list. I'm going to try dogs. Here are the results:


Searches done in February 2006 Count Search Term


1104234 dog


225786 dog breed


183180 dog training basics


152056 dog show


139072 dog breeders


98321 dog name


97021 dog training


91172 dog picture


88480 dog for sale


62657 dog grooming


56907 dog gift


I edited a few like snoop dog out for expediency. I like dog breeds and dog training [basics]. Looks like people are searching for both quite a bit. Now that we have the demand, let's go over to Google and check the supply.


Type in the exact search term, putting quotes around it so Google searches for exactly what we want. If you put in dog breeds Cheap Blake Comeau Jersey , Google returns 5,59o,000 results. Look in the upper right-hand corner for this number.


Ever heard of Sumantra Roy? Probably not. He's a man who specializes in SEO and particular keyword research. He has invented a formula called the Keyword Effectiveness Index or KEI to measure the potential of a keyword. I use a simpler version of it. Here it is:


KEI = Demand Supply


That is - Demand divided by Supply. The higher the KEI the better. This gives you a simplified KEI that ranges from 1-10. People compare this to the Richter Scale Cheap Alexander Kerfoot Jersey , meaning that each successive number is exponentially better than the last number.


In our example above, the KEI for dog breed would be .04, which isn't that great.


Dog Training Basics yields 45 Cheap Sven Andrighetto Jersey ,600 results for Google. The KEI would be 4, which is terrific. Hmm?wait a minute. That concludes our lesson. Bye. [Sound of running down the hallway and door slamming]. A little nerd humor there.

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